Privacy policy

Last updated: December 12, 2025

GroundGuard operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). GroundGuard is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

We may collect or process the following categories of personal information:

  • Contact details (name, billing/shipping address, phone number, email address)
  • Financial information (payment details, transaction data, confirmations)
  • Account information (username, password, preferences, settings)
  • Transaction information (purchases, returns, exchanges, cart activity)
  • Communications (messages sent to customer support)
  • Device information (IP address, browser, device identifiers)
  • Usage information (how you interact with our website and services)

Personal Information Sources

We collect personal information from:

  • You directly (account creation, purchases, support inquiries)
  • Automatically through our Services (cookies, device data)
  • Service providers acting on our behalf
  • Partners or third parties

How We Use Your Personal Information

We use your personal information to:

Provide, Tailor, and Improve the Services

  • Process orders and payments
  • Manage your account
  • Arrange shipping and handle returns/exchanges
  • Personalize your experience

Marketing and Advertising

  • Send promotional emails, texts, or offers
  • Show relevant ads based on browsing or purchase behavior

Security and Fraud Prevention

  • Protect accounts and transactions
  • Detect fraudulent or malicious activity

Communicating with You

  • Provide customer support
  • Respond to inquiries

Legal Reasons

  • Comply with legal obligations
  • Enforce policies or terms

How We Disclose Personal Information

We may share your personal information:

  • With Shopify and service providers (payments, fulfillment, analytics, support)
  • With marketing partners for advertising
  • When required for shipping or requested by you
  • Within our business (affiliates or corporate group)
  • In legal situations (compliance, disputes, enforcement)

Relationship with Shopify

Our store is hosted by Shopify, which processes personal information to provide and improve the Services. Information may be shared with Shopify and third parties globally.

To learn more, visit: https://privacy.shopify.com/en

Third-Party Websites and Links

We may link to third-party websites. We are not responsible for their privacy or security practices. Please review their policies before sharing information.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from minors. If you believe a child has provided personal information, please contact us at support@thegroundguard.com.

Security and Retention

No system is completely secure. We take reasonable measures to protect your data, but cannot guarantee absolute security.

We retain personal information only as long as necessary for business, legal, or operational purposes.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal information
  • Request deletion
  • Request corrections
  • Request data portability

You can exercise these rights by contacting us at support@thegroundguard.com.

You may unsubscribe from marketing emails at any time.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how your data is handled, contact us at support@thegroundguard.com. You may also have the right to contact your local data authority.

International Transfers

Your information may be stored and processed outside your country. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised "Last updated" date.

Contact

For any questions about this Privacy Policy or your data, contact us at:

support@thegroundguard.com